Finding a Market for Your Services
Does anyone need what your business is offering? To find out, the best approach is the direct approach.
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Q: I'd like to start abookkeeping, tax and payroll service. If I were to conduct a surveyto see if there's a need for my service, how should Iproceed?
A: Business services likebookkeeping and payroll have the advantage of enabling you toidentify specific prospective clients whom you can interviewface-to-face, by phone or using a mailed survey. Chances are,you'll be able to talk with quite a few business owners bygoing door-to-door in an office building or store-to-store withlocally owned businesses. Your questions may actually prompt somebusinesspeople to become clients.
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