Subscribe for 50% off

For The Asking

How can you increase profits? Just ask your customers.

This story appears in the September 1997 issue of Entrepreneur. Subscribe »

While planning for the next few decades is critically importantto a company's success, small businesses can also increaseprofits by finding out what perceptions exist today. Two ways toaccomplish this market research are through surveys and focusgroups. And luckily, you don't need a Ph.D. in marketing totake advantage of either one.

Surveys don't have to be expensive, formal ortime-consuming to be of value to your business. Even a simplystructured survey enables you to get feedback from your customers.Most survey methods used by small firms rely on one or more of thefollowing methods:

Cyber Monday Subscription Sale - Unlock this subscriber exclusive article and more for 50% off.

Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get 50% off an annual subscription today. Just use code SAVE50 at checkout.

Entrepreneur Editors' Picks