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Expanding With a Business Alliance

Alliances are worth their weight in business gold.

This story appears in the March 2003 issue of Entrepreneur. Subscribe »

In eight minutes, you can meet that special someone. Tom Jaffee, the mastermind behind -based, found even more than that at one of his matchmaking parties.

At a typical 8minuteDating event, single men and women gather at a , chat one-on-one for eight minutes, and then move on to the next table. After the event, couples who like each other can meet again. Last January, Adam Segel, an executive with Tele-Publishing International(TPI), happened to be having dinner with his mother at a restaurant that was hosting an 8minuteDating event at the same time. TPI runs the personal ad pages for 550 newspapers in the United States.

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