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Lights, Camera, Action!

Do you dream of promoting your business on <i>Oprah</i> or the <i>Today</i> show, but don't know where to start? Here's the inside scoop on harnessing the power of TV--so get ready for your close-up.

By Eileen Figure Sandlin

Opinions expressed by Entrepreneur contributors are their own.

When interior designer Lee Snijders first appeared on HGTV's popular decorating show Designers' Challenge in 2002, he assumed he'd get a flurry of inquiries from prospects and some promising leads for new work. What he didn't expect was an avalanche of new business.

"During the first commercial break, my girlfriend and I checked my e-mail, and I already had 15 e-mails from people requesting whole home designs," says Snijders, founder of Lee Snijders Designs. "By the next morning, I had received 225 e-mails. I was ecstatic."

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