Meet & Potatoes
The basics you need to get out of your comfort zone and network
By Barry Farber • May 5, 2006 Originally published Mar 3, 2002
Opinions expressed by Entrepreneur contributors are their own.
In a perfect selling world, you'd collect a few majorclients who would remain loyal forever and whose needs would neverchange. You'd rarely have to look for new business. Soundsgreat, except that in the real world, you have to consistently findways to get new customers. In other words, you've got tonetwork.
Some entrepreneurs dread networking because it forces them to gooutside their safe, familiar circle of contacts. But the truth is,most of your potential business lies outside your comfort zone.
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