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Permanent Press

Make your Web site a magnet for news-hungry journalists.

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This story appears in the August 2002 issue of Entrepreneur. Subscribe »

Your is many things: an introduction to customers, aninformation hub and a showcase for your stellar product or service.What many entrepreneurs forget, however, is their Web site is oftenthe first stop for journalists seeking information about a company.Savvy business owners know that to get coverage, Web sites not onlyhave to be accessible to journalists, but also be attractive tothem.

We asked Deborah Schwartz, president of Media Relations Inc., apublic relations firm in Bethesda, Maryland, to give us the skinnyon how you can get noticed by reporters without being an irritationat the same time.

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