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"Self" Respect

You can't deny consumers their desire to do everything themselves.

By Mark Henricks

Opinions expressed by Entrepreneur contributors are their own.

Some of the people ringing up groceries on registers atBob's Big M Store in Wolcott, New York, don't work there.They just shop there. Co-owner Robert Delf says a self-servicecheckout line has proved more than acceptable to customers."We think it's something they like and might not come hereotherwise," says Delf, 36.

Self-service has long been accepted in gasoline sales andfinancial services. Consumers have eagerly adopted gas pumps thatlet them fill up without going into a store and ATMs that allowconsumers to get cash, check balances and transfer funds 24 hours aday.

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