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"Self" Respect

You can't deny consumers their desire to do everything themselves.

This story appears in the July 2002 issue of Entrepreneur. Subscribe »

Some of the people ringing up groceries on registers atBob's Big M Store in Wolcott, New York, don't work there.They just shop there. Co-owner Robert Delf says a self-servicecheckout line has proved more than acceptable to customers."We think it's something they like and might not come hereotherwise," says Delf, 36.

Self-service has long been accepted in gasoline sales andfinancial services. Consumers have eagerly adopted gas pumps thatlet them fill up without going into a store and ATMs that allowconsumers to get cash, check balances and transfer funds 24 hours aday.

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