Setting Up B2B Appointments
The best approach: Call first...and make sure you listen to what your prospect has to say.
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Q: Although I have sold B2B before,I'm not sure how to approach a business. Should I just show up,or should I call first? I've called on businesses just tointroduce myself and set up appointments, but this doesn'talways go over well-even though I've already landed my firstclient this way and have three appointments for next week. I thinkI should have a variety of clients from many different businessfields. What do you recommend as my best course of action?
A: First, the fact that you havethe ability to sell is a decided advantage in any business youchoose. So hopefully you feel the self-confidence that comes withthis ability. Self-confidence creates credibility, because if youbelieve in you, others are apt to as well.
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