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Hotels are upgrading their mattresses, pillows and linens inorder to lull travelers to sleep-and, hopefully, back for anothervisit. Westin's "Heavenly Bed," which features acustom-designed, pillow-top mattress with 900 individual coils,three sheets, a down blanket and five goose-down pillows, was amongthe first salvos in what some hospitality insiders are calling thehotel industry's "bed wars."
Not to be outdone, Marriott introduced its "MarriottBed," which includes a 7-inch custom-designed mattress andamenities similar to Westin's. Even independent hotels havejumped into the fray-and, at times, escalated the conflict. TheBenjamin (left), an executive suites hotel in Manhattan, offers notonly an upgraded bed, but also a "sleep concierge" whooffers advice on how to maximize your rest. Amenities includeeverything from customized pillows to aromatherapy treatments, andif all else fails, the concierge can always send up a plate offresh chocolate-chip cookies and a glass of warm milk. "A goodnight's sleep is your best tool for having a productiveday," says the hotel's Mara Begley.
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