For Subscribers

Sleep Tight

Hotels wanna get you into bed.

By Christopher Elliott • May 5, 2006 Originally published Feb 2, 2002

Opinions expressed by Entrepreneur contributors are their own.

Hotels are upgrading their mattresses, pillows and linens inorder to lull travelers to sleep-and, hopefully, back for anothervisit. Westin's "Heavenly Bed," which features acustom-designed, pillow-top mattress with 900 individual coils,three sheets, a down blanket and five goose-down pillows, was amongthe first salvos in what some hospitality insiders are calling thehotel industry's "bed wars."

Not to be outdone, Marriott introduced its "MarriottBed," which includes a 7-inch custom-designed mattress andamenities similar to Westin's. Even independent hotels havejumped into the fray-and, at times, escalated the conflict. TheBenjamin (left), an executive suites hotel in Manhattan, offers notonly an upgraded bed, but also a "sleep concierge" whooffers advice on how to maximize your rest. Amenities includeeverything from customized pillows to aromatherapy treatments, andif all else fails, the concierge can always send up a plate offresh chocolate-chip cookies and a glass of warm milk. "A goodnight's sleep is your best tool for having a productiveday," says the hotel's Mara Begley.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Editor's Pick

This Co-Founder Was Kicked Out of Retailers for Pitching a 'Taboo' Beauty Product. Now, Her Multi-Million-Dollar Company Sells It for More Than $20 an Ounce.
Have You Ever Obsessed Over 'What If'? According to Scientists, You Don't Actually Know What Would Have Fixed Everything.
Most People Don't Know These 2 Things Are Resume Red Flags. A Career Expert Reveals How to Work Around Them.
Starting a Business

5 Ways to Expand Your Pet Sitting and Dog Walking Business

The new book, Start Your Own Pet Business, details easy ways to add new revenue streams to your biz.

Business Ideas

55 Small Business Ideas To Start Right Now

To start one of these home-based businesses, you don't need a lot of funding -- just energy, passion and the drive to succeed.

Business News

Massive Fire At Top Egg Farm Leaves Estimated 100,000 Hens Dead. What Does This Mean For Egg Prices?

Hillandale Farms in Bozrah, Connecticut went up in flames on Saturday in an incident that is still under investigation.

Business News

Survey: A Majority of Americans Are Living Paycheck to Paycheck

Sixty-four percent of U.S. consumers live paycheck to paycheck — even those who earn more than $100,000 a year.

Business Solutions

5 Procurement Trends To Keep on Your Radar for 2023

Procurement professionals must adapt to inflation and a shortage of skilled labor in the face of an economic recession. Investing in a workforce paired with retraining and development strategies will put your company on top amid economic uncertainty.