Word Travels Fast
Use secrecy, scarcity and the cool factor to spark a buzz about your product.
By Danielle Kennedy •
Opinions expressed by Entrepreneur contributors are their own.
When a product is hot, people hear about it nonstop and oftenbuy it just to see what all the hoopla is about. The sales"buzz" has hooked them.
I still remember an advertising campaign from my childhood thatcaused quite a stir. It involved a progressive buildup ofinformation that kept people on the alert for clues that would berevealed via neighborhood billboards.
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