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Communicating With Employees

In your quest to make your start-up fly, don't forget about the people who are helping you get things done.

By Nichole L. Torres

Opinions expressed by Entrepreneur contributors are their own.

If we told you good employee communication is important,we'd hear a good, resounding "Duh." And if we toldyou your employees were the key to your success, you'd tell usto stop wasting your time, because you learned that inEntrepreneurship 101. But if we told you how to run your companyfrom the inside out, would we have your attention?

Probably, because you're not quite sure what "running acompany from the inside out" means. We went to ShirleyDreifus, chief executive of Strategic Communications Group in NewYork City, to find out how an entrepreneur who's just startingout can turn this highfalutin concept into real-life dollarsigns.

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