Entrepreneur Plus - Short White
For Subscribers

Get in the Ring A weak economy can make you strong-if you've got the guts to go in for the kill.

By Geoff Williams •

Opinions expressed by Entrepreneur contributors are their own.

It was 1933. Charles Guth, president of a candy company, was desperately trying to get rid of a long-unprofitable product. He approached his nemesis, rival candy company president Ernest Woodruff, held up the white flag and offered to sell. Woodruff probably laughed. Guth was hawking a lousy brand with no future. So Woodruff refused, and the product lived on.

And that's why we're still drinking Pepsi.

Continue reading this article — and all of our other premium content with Entrepreneur+

Join the internet’s leading entrepreneur community! With your subscription you’ll get:

  • Access to all of our premium content and an ad-free experience
  • A complimentary subscription to Entrepreneur Magazine
  • Four free e-books a year and 20% off everything from our bookstore
  • Exclusive events with business celebrities and successful entrepreneurs
Subscribe Now Log In

Editor's Pick

A Father Decided to Change When He Was in Prison on His Son's Birthday. Now His Nonprofit Helps Formerly Incarcerated Applicants Land 6-Figure Jobs.
Lock
A Teen Turned His Roblox Side Hustle Into a Multimillion-Dollar Company — Now He's Working With Karlie Kloss and Elton John
Lock
3 Mundane Tasks You Should Automate to Save Your Brain for the Big Stuff
6 Things to Consider When Getting Out of a Franchise Agreement
Lock
The Next Time Someone Intimidates You, Here's What You Should Do
5 Ways to Manage Your Mental Health and Regulate Your Nervous System for Sustainable Success

Most Popular

See all
Chevron Right
Business News

Kevin O'Leary Slams Martha Stewart's Comments on Remote Work: 'Nobody Wants to Work in These Places'

The "Shark Tank" star is a firm believer in remote work.

By Emily Rella
Life Hacks

The Top 5 All-Time Best Productivity Hacks You've Never Heard Of

Want to combat chronic procrastination? Use these top five productivity hacks to put an end to this debilitating nuisance.

By Ben Angel
Business News

'Do You Hate Me?': High School Teacher Shares Wild Emails He Receives From Students

Jordan Baechler teaches high school students in Ontario, Canada.

By Emily Rella
Green Entrepreneur

Sustainability for Entrepreneurs — Why It Matters (and How to Achieve It).

Consumers expect businesses to match their values today, showing a rising preference for ethical brands. Being a sustainable entrepreneur is good for your business.

By Victor G. Snyder
By Emily Rella
Career

How to Overcome Imposter Syndrome as a Young Entrepreneur

How to recognize, cope with and overcome the feelings of self-doubt and inadequacy that plague many aspiring business owners.

By Candice Georgiadis