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To Infinity And Beyond

Oh, the places ads can go!

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Entrepreneur magazine, May 1999

Talk about taking it to the limit. Recognizing there's no such thing as a blank surface--only surfaces in need of makeovers--the practitioners of promotion are working 24/7 to select an unusual medium for their message. Here's a rundown of some of today's hot spots:

  • They don't call them supermarkets for nothing: Grocery cart ads may be pass�, but ad-emblazoned checkout sticks are a cheeky addition.
  • Fruit punch: Promotional stickers on fruit prove there's an appetite for ads ad nauseum.
  • Your name in lights: Projection systems like the ones Orangevale, 's Derksen Graphic Projection Systems creates can shine logos and onto any surface, from floors to walls. (Call 916-988-0390 for details.)

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