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Choosing Managers for Your Overseas Operations

The right local manager for your overseas office can boost international business.

This story appears in the October 1997 issue of Entrepreneur. Subscribe »

Before Mary Bonham opened a branch of her Sulphur Springs, Texas, plastics manufacturing company near London, she faced a slew of decisions. One of the toughest was who should run the new United Kingdom operation.

"You definitely need to have somebody who knows the [British] culture," says Bonham, owner and CEO of 20-person J-B Weld Co. "Going from America over there is quite different."

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