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Get Your Site Ready for the Holidays Tis the season for sales, so make sure your site is ready.

By Melissa Campanelli

Opinions expressed by Entrepreneur contributors are their own.

For many e-tailers, holiday sales account for more than half of their year's total sales. That's great news when you consider that this year is expected to be a big one for online shopping. Gian Fulgoni, chairman and co-founder of ComScore Networks, a Reston, Virginia-based global information provider and consulting firm that tracks online sales, predicts a 24 per-cent to 25 percent increase in spending this holiday season over last year, with nontravel online spending reaching about $24 billion.

"It's been clear for a while," Fulgoni says. "The longer somebody is online, the more comfortable they become, and [as] more people switch to broadband, they spend more. And those trends continue to drive growth." He points to other growth factors as well: the fact that online merchants are designing better websites that are easier to navigate, and that multichannel retailers are focusing more on their online channels today than in the past.

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