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Hire On First-Class Employees

Attract top-notch employees with a 401(k) plan that matches your company's success.

This story appears in the November 2007 issue of Entrepreneur. Subscribe »

Having both worked for midsize to large companies before founding their own branding design agency, brothers David and Philippe Becker already knew that great benefits attract top talent. But the basic, no-frills 401(k) they'd chosen wasn't terribly exciting to employees at Philippe Becker Design; the investment options were too limited, says David. And they weren't offering a match because they didn't understand enough about their potential exposure. Unsure of how to educate employees about their benefits, David, 44, and Philippe, 41, couldn't seem to attract enough employee participation to make it worthwhile.

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