How Technology Helped Innovate This Pen-and-Paper Business

Bridgit, a software company for developers, saw a place for improvement and ran with it.

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By MaRS Discovery District • Feb 2, 2019 Originally published Feb 2, 2019

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Mars Discovery District talks with one of the co-founders of Bridgit, a software company for developers and general contractors. Lauren Lake talks about the technology used on construction sites as limited to basic tools, like pen and paper, over more advanced tools, as soon inside these companies' offices.

Lake breaks down how she got into construction through her family's business. Her interest in improving the efficiencies of the business encouraged her to bring technology to construction sites. The founders were able to pinpoint their target audience by asking, "What is the biggest pain point in your day?" In other words, Bridgit hoped to discern what technology could do for the company.

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Related: This CEO Says That Second-Guessing Your Business Is Natural

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MaRS Discovery District

MaRS Discovery District is the world’s largest urban innovation hub. Located in the heart of Toronto, MaRS supports impact-driven startups tackling key societal challenges in the health, cleantech, fintech and enterprise sectors.

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