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How to Make Sales Without Constantly Asking for Them Run your business from the heart, not your wallet.

By Greg Rollett

Opinions expressed by Entrepreneur contributors are their own.

It's not easy to convince people to buy your products as a thought leader. That's why some entrepreneurs get frustrated and want to push their customers into a sale.

However, doing that can push people away from your business. That's why, in this video, Entrepreneur Network partner Greg Rollett explains how to build an image that your audience can relate to. Specifically, it's important to be genuine and add value to other people's lives if you want to be a thought leader. You need to prove to people why you're worth listening to or watching before they'll open up their wallets for you.

Rollett calls this strategy leading your business with your heart and not your wallet.

Click play to learn more.

Related: The 3 Tools Every Expert Needs to Become a Thought Leader

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Greg Rollett

Founder of Ambitious.com

Greg Rollett is an Emmy Award-winning producer, bestselling author and media expert who works with experts, thought leaders and entrepreneurs all over the world. He utilizes the power of new media, direct response and personality-driven marketing to attract more clients and to create more freedom in the businesses and lives of his clients.

Rollett is the founder of Ambitious.com, a leading online education platform for entrepreneurs and is the host of the online TV show, The Ambitious Life. Rollett has also hosted numerous TV shows including the reality show Ambitious Adventures, where Rollett traveled the country in search of today's best young entrepreneurs making a significant impact in their community.

He has co-authored bestselling books with Jack Canfield, Dan Kennedy, Brian Tracy, Tom Hopkins, James Malinchak, Robert Allen, Ryan Lee and many other leading experts from around the world.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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