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Get Published and Get Attention

Draw in new business by writing a helpful, well-researched web article.

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This story appears in the December 2006 issue of Entrepreneur. Subscribe »

Think you need to be a professional writer to write articles for the web? Think again! Anyone can use online articles to achieve online publicity and subsequent sales. However, to maximize the web's potential, you've got to think like an online marketer before you write a single word.

Online articles have three big benefits that offline articles don't. First, web articles have sticking power. Once they're posted online, anyone and everyone can find them at any time through blogs, search engines, e-mails or websites that link to them.

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