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Less Is More

Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website.

This story appears in the April 2007 issue of Entrepreneur. Subscribe »

A smart, new strategy has taken hold among major advertisers. It involves using traditional offline media for a single and vital purpose--enticing qualified prospects to a website. Advertising that's designed to be an opening salvo and send traffic to a website is hot and can be used to great advantage by marketers with smaller budgets.

Your website provides an ideal space to tell a complete story that propels prospects toward a purchase. Here's how to integrate your offline and and messages to successfully inform and motivate potential customers.

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