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Make a Memorable Impression

This story appears in the March 2009 issue of Entrepreneur. Subscribe »

Grabbing the spotlight doesn't come naturally for everyone, but as an , you can't afford to waste any opportunity that comes your way--whether it's an ad, a TV interview or a engagement. We asked Tsufit, author of Step Into the Spotlight! 'Cause All Business Is Show Business!, for some tips on how to make a memorable impression.

"Be your own casting director and decide what role you want to play in the marketplace."

--Tsufit

Entrepreneur: Why is it important to step into the spotlight?
Tsufit: Because otherwise nobody will know you exist. If you're at a [conference] and 17 advisors get up and say the same things and look similar to each other, they can go [to events] for five years and nobody's going to know that they're there.

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