For Subscribers

Can't Beat These Receipts

Use register read-outs as a promotional tool

learn more about Gwen Moran

By Gwen Moran • Feb 1, 2004

Opinions expressed by Entrepreneur contributors are their own.

Customers of Mary-Ellen's Flowers and Gifts ( get more than just a transactionrecord when they make a purchase. Instead, the Mooresville, NorthCarolina, florist and gift shop uses its register receipts to relayinformation about special discounts and promotions, cut flowerspecials and Web site information.

Done right, receipts can be an effective way to capture yourcustomer's attention, says Jon Schallert, president of The Schallert GroupInc., a retail management and marketing firm in Sorrento,Florida. Schallert shares some dos and don'ts:

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