Can't Beat These Receipts
Use register read-outs as a promotional tool
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Customers of Mary-Ellen's Flowers and Gifts (www.mary-ellens.com) get more than just a transactionrecord when they make a purchase. Instead, the Mooresville, NorthCarolina, florist and gift shop uses its register receipts to relayinformation about special discounts and promotions, cut flowerspecials and Web site information.
Done right, receipts can be an effective way to capture yourcustomer's attention, says Jon Schallert, president of The Schallert GroupInc., a retail management and marketing firm in Sorrento,Florida. Schallert shares some dos and don'ts:
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