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The Search Is On

Before you launch your business, follow these tips for doing your market research.

By Nichole L. Torres

Opinions expressed by Entrepreneur contributors are their own.

Picture this: You fulfill your lifelong entrepreneurial dream-abicycle repair shop in your hometown. But the rush of customers youwere expecting on opening day doesn't happen. Why? Because youneglected to do your market research, which would have told youthat only 2 percent of the folks in your area own bikes.Strikeout.

You can prevent this scenario. Market research identifies whatconsumers want and how to meet those desires. We chatted withmarket research expert Kate Delhagen, a former research analyst atForrester and current VP of business development for sportse-tailer to get the skinny. Listen up.

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