For Subscribers

Who Wants to Know? You Do.

Conducting a survey online is cheap and fast--and you can do it yourself.

By Melissa Campanelli

Opinions expressed by Entrepreneur contributors are their own.

Would you like to monitor the effectiveness of your Web site? Doyou want or need to know whether customers are going to like thenew product you're thinking of developing?

One of the best ways to get answers to these questions is to doa survey. But don't bother with traditional polling via phoneor mail if you want results. You can ask everything you need ofyour customers through your Web site. "The biggest reasoncompanies survey online is because it's fast andefficient," says Chris Anne Wheeler of marketing researchcompany ActivMedia. "You can automatically calculate results,and if you [run into] problems, you can fix the study and relaunchquite painlessly."

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