Marketing Advice From an Expert
An expert shares his tips for simply irresistible marketing.
By April Y. Pennington •
Opinions expressed by Entrepreneur contributors are their own.
When we ask Mark Joyner why businesses have only three seconds to make a sale, the author of The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less points to two reasons: the exponentially expanding volume of information and the limited time consumers have to evaluate marketing messages. He launches quickly into why you need to keep it short.
Entrepreneur: How do you make an offer irresistible?
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