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Geographic-targeting features get your online message to customers right around the corner.
There's no point investing in a national marketing campaign if your goal is to reach local prospects. Fortunately, there are online advertising programs that include a geographic-targeting feature, allowing business owners to spend a lot less money communicating with the right audience.
- Community websites: Your first stop should be your own backyard. Is your company a member of the chamber of commerce or the local branch of an organization such as the American Bar Association or the American Marketing Association? Your membership may include a free link from their websites to yours, and some consumers use these organizations to find friendly neighborhood professionals.
Next, check out your local newspaper's website. Surf around to find a local business directory, and look for content areas where you can buy a link or banner ad or sponsor a how-to article. Remember to ask the newspaper's advertising department about special offline/online ad package deals.
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