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Partner Power

Want to strengthen your marketing muscle and save money? Team up.

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This story appears in the August 2001 issue of Entrepreneur. Subscribe »

Open your mail on any given day and you'll find terrificexamples of partnerships at work. Just take a look at thenext credit card solicitation that shows up on your desk; itprobably pitches a variety of services, from low-cost car rentalsto speedy connections, offered by the bank's partners.Building such strategic partnerships could be a smart move for you,too. Your company can benefit from income-generating alliances andavoid the financial risks inherent in other expansion tactics.

If you're ready to see what effects partnering can have onyour marketing muscle, here are three ways to take advantage ofmarketing alliances:

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