Subscribe for 50% off

Partner Power

Want to strengthen your marketing muscle and save money? Team up.

This story appears in the August 2001 issue of Entrepreneur. Subscribe »

Open your mail on any given day and you'll find terrificexamples of marketing partnerships at work. Just take a look at thenext credit card solicitation that shows up on your desk; itprobably pitches a variety of services, from low-cost car rentalsto speedy Internet connections, offered by the bank's partners.Building such strategic partnerships could be a smart move for you,too. Your company can benefit from income-generating alliances andavoid the financial risks inherent in other expansion tactics.

If you're ready to see what effects partnering can have onyour marketing muscle, here are three ways to take advantage ofmarketing alliances:

Cyber Monday Subscription Sale - Unlock this subscriber exclusive article and more for 50% off.

Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get 50% off an annual subscription today. Just use code SAVE50 at checkout.

Entrepreneur Editors' Picks