Want to strengthen your marketing muscle and save money? Team up.
Open your mail on any given day and you'll find terrificexamples of marketing partnerships at work. Just take a look at thenext credit card solicitation that shows up on your desk; itprobably pitches a variety of services, from low-cost car rentalsto speedy Internet connections, offered by the bank's partners.Building such strategic partnerships could be a smart move for you,too. Your company can benefit from income-generating alliances andavoid the financial risks inherent in other expansion tactics.
If you're ready to see what effects partnering can have onyour marketing muscle, here are three ways to take advantage ofmarketing alliances:
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