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Ride the Sold Train

No matter your budget, you can create retail marketing that screams "Hey, check me out!"

learn more about Kim T. Gordon

By Kim T. Gordon • May 5, 2006 Originally published Jul 7, 2002

Opinions expressed by Entrepreneur contributors are their own.

Looking for the best way to market your retail business? Fromcybercafes to local dry cleaners, this month the spotlight is onbuilding retail traffic and sales. The goal is choosing the mosteffective marketing opportunities within your budget. Becauseadvertising costs are based on the number of people who will beexposed to your message, your media dollars will go further in asmaller city or town than in one of the top 10 largest markets.

But no matter where you're based, you can select from a hostof marketing options, including directory ads, television, radio,newspaper, Web marketing, PR and events, marriage mail and outdoormedia. Depending on your budget, here are some ideas for how tospend your marketing dollars:

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