Wholesale Changes
Mom-and-pop stores are so passe. It's time to give your store that warehouse feel.
By Nichole L. Torres •
Opinions expressed by Entrepreneur contributors are their own.
In an effort to appeal to cost-conscious consumers, someretailers are taking a lesson from warehouse stores. Even stalwartSears recently announced plans to revamp the standard layout of itsstores to give consumers a more spacious feel, featuring wideaisles, simple displays and streamlined checkout.
Discounts and making customers feel they're getting more fortheir money are what a warehouse store promises, says Gayle Marco,an associate professor of marketing and expert in retailing atRobertMorris University in Moon Township, Pennsylvania. Smallerretailers might use a unit price comparison or use words like"wholesale" to show customers what a value they'regetting.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
