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Wholesale Changes

Mom-and-pop stores are so passe. It's time to give your store that warehouse feel.

By Nichole L. Torres • Feb 1, 2002

Opinions expressed by Entrepreneur contributors are their own.

In an effort to appeal to cost-conscious consumers, someretailers are taking a lesson from warehouse stores. Even stalwartSears recently announced plans to revamp the standard layout of itsstores to give consumers a more spacious feel, featuring wideaisles, simple displays and streamlined checkout.

Discounts and making customers feel they're getting more fortheir money are what a warehouse store promises, says Gayle Marco,an associate professor of marketing and expert in retailing atRobertMorris University in Moon Township, Pennsylvania. Smallerretailers might use a unit price comparison or use words like"wholesale" to show customers what a value they'regetting.

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