For Subscribers

When to Use Direct Mail

Make the most of your direct-mail campaign

By Nancy Michaels

Opinions expressed by Entrepreneur contributors are their own.

Q: Are some times of the year better than others for conducting a direct-mail campaign?

A: Timing can be everything with a direct-mail campaign. The worst time of year is during the December holiday season, due to the heavy mail flow. It's difficult to stand out in a crowd. There may be less competition during the summer due to vacations and travel. However, less business takes place during the summer, so you have a better chance of standing out during the fall or spring.

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change