Using Pay-Per-Call Advertising With internet pay-per-call advertising, you can ring up additional sales by inviting potential customers to pick up the phone.
By Catherine Seda •
Opinions expressed by Entrepreneur contributors are their own.
Driving online shoppers to your website isn't always best; your company might connect better with prospects over the phone. Instead of paying for ads or clicks, you can now buy one-on-one conversations.
Through pay-per-call advertising you can promote a phone number instead of, or in addition to, your URL. Many people would skip surfing your website to buy right now. A flat tire, a toothache or a lost cell phone needs immediate resolution. People pressured for time could be searching the web impatiently for a restaurant or a florist. An ad displaying a phone number is a shining beacon.
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