Subscribe to Entrepreneur for $5

Marketing Presentations Go Virtual

Fight the high cost of gas and air travel with your own webinars.

This story appears in the December 2008 issue of Entrepreneur. Subscribe »

Don't let belt-tightening cripple your ability. Despite spiraling gas prices and the rising cost of --not to mention the time-wasting lines and layovers--there is a new, low-cost way to connect with customers and prospects. You can go virtual in 2009 with a marketing tool that doesn't require plane travel or even a trip across town by replacing face-to-face presentations with webinars that let you reach prospects and customers without ever leaving your office.

There's no special conferencing equipment needed. Participants watch your webinar on their own computers, hear you live via telephone and ask questions online or by phone. And webinars are versatile marketing tools. For example, rather than fly to another city to make a presentation to a corporate prospect, you can design and present a webinar to his entire team. Looking for a smart way to promote your business and win new customers? Create and market a webinar that positions you as an expert and demonstrates your firm's abilities.

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks