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Mass Appeal

Does your product have what it takes to attract an international audience?

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This story appears in the November 2008 issue of Entrepreneur. Subscribe »

One year ago, Provo, Utah-based toy company Zoobies launched with a dozen prototypes at Toy Fair 2007. Now Zoobie Pets (the company's line of ) are sold in more than 1,000 stores in some 30 countries. Within its first year, the company exceeded $1 million in sales and, with a staff of 10, expects significant growth in its second year.

Brothers Reid, 29, and JC Smoot, 26, invented Zoobie Pets after seeing their younger siblings pack into a car with animals, pillows and blankets. Seeing an opportunity to combine the items, they launched the company with a third co-founder, Ryan Treft, 26.

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