Fishing for Trouble
Try too hard to hook your customers, and you risk sending them reeling with anger.
I've written a number of columns about prospecting--aboutselling from the top down, about building relationships, aboutbeing creative, about being tenacious when the going gets tough.These are all important points--especially the one about beingtenacious. But there's a fine line between being persistent andbeing obnoxious, and salespeople sometimes worry they're goingtoo far and pushing themselves right out of the sale.
Here are some tips to help you persist without annoyingprospects:
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