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Reaching Multitaskers

Consumers juggle all kinds of media these days. So how can you get noticed and influence their purchases?

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This story appears in the October 2008 issue of Entrepreneur. Subscribe »

With so many forms of media clamoring for their attention, consumers are multitasking more than ever before. If you think your cable TV or magazine ad has their full attention, you're living in the past. Simultaneous media consumption is way up and continues to climb as consumers cope with the deluge of media options available. Today's consumers check their BlackBerry news updates while they read the newspaper and catch what they can of the TV show that's on in the background. And as new-media options such as mobile messaging and blogging grow in popularity, the competition for your potential customer's attention grows fiercer.

How can you get decent exposure for your ad campaign? In today's market, suc-cess depends on grabbing attention by choosing the right mix of traditional and to influence consumer purchase intent. Follow this advice to ensure your best prospects see, remember and act on your messages.

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