Testing Your Site
Find out what works best by using A/B testing on your website.
Opinions expressed by Entrepreneur contributors are their own.
Not long ago, A/B testing was solely available to large companies--it was time-consuming, expensive and required much IT help. But now, many companies offer hosted testing and optimization services affordable to smaller businesses.
That's good news for e-tailers seeking to improve their sites. A/B testing (aka A/B split testing) allows you to test two versions of your website. You can measure how customers respond to both versions and then optimize the site based on that information. Kefta, Offermatica and Optimost are three leading companies that offer A/B testing; services run about $10,000 per month.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve