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'Tis the Season

Why wait 6 months when the Southern Hemisphere is ripe now?

By Michelle Prather

Opinions expressed by Entrepreneur contributors are their own.

Did you overestimate the amount of furry-hooded parkas you'dsell this past winter? If so-or if you find yourself with a surplusof those bikinis Sports Illustrated had you convinced would fly offthe shelves-perhaps exporting is for you. (After all, U.S. swimwearexports totaled about $82 million last year.) Because countries inthe Southern Hemisphere have their seasons at opposite times of theyear from us-Australians are snorkeling as we're makingsnowmen-their apparel market could help you avoid seasonal saleslosses.

Commence your studies at the Export Advantage Web site, where youcan link to information about government export programs and tradeevents, search for overseas buyers, get updates on export issuesand learn about other avenues exporters can use, such ase-commerce. If talk of tariffs and taxes leaves you cravingguidance, click on "How-to-Export," and you're aphone call away from a free consultation with a specialist at theTrade Information Center.

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