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Stand Out to Your Customers

Throwing in some extras adds value to your offerings--and brings in customers.

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This story appears in the November 2007 issue of Entrepreneur. Subscribe »

In a fiercely competitive marketplace, even the greatest products and services won't stand out unless they're presented as part of a valuable offer. Slashing prices may reduce your profitability and weaken your marketing position, but "bundling"--combining a variety of features to create a compelling whole--can add the value necessary to close sales.

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