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Take Your Video Viral

Potential viewers: millions. Potential cost: next to nothing. Online videos are worth a look.

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This story appears in the February 2009 issue of Entrepreneur. Subscribe »

In 2004, native Gary Brolsma became an internet legend when he lip-synched the Romanian pop song "Dragostea Din Tei" into a cheap webcam, and the resulting , "Numa Numa Dance," went viral. Brolsma wasn't promoting anything; he wasn't even trying to make a . So imagine if he had swapped out that nondescript shirt for one with your company logo or website plastered across it. Millions would have seen it. Cost to you: Almost nothing.

Sound enticing? Unfortunately, creating a low-cost video is harder than it looks. Here are tips for producing a video that spreads at supersonic speed:

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