The 3 Critical Elements to Selling Online Like a Pro

There are three steps to selling anything. In this video, sales expert Perry Marshall explains.

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By Jason Fell

Opinions expressed by Entrepreneur contributors are their own.

As sales expert Perry Marshall puts it, there are three steps to selling anything: Traffic, conversion, and economics. These are the "cornerstones" of sales and marketing, he says.

"You get the traffic, you convert the traffic, you sell the traffic, then you take your money and you reinvest it in more traffic," says Marshall, author of 80/20 Sales and Marketing (Entrepreneur Press). "If you can make the process profitable then it goes around and around and your company grows bigger."

The most important element of the process is the economics, Marshall says. Can you reach your customers affordably? Could they be willing to give you even more money than they already give you now?

In this video, Marshall explains.

Related:

One Way to Turn Customers Into Raging Fans: Be Controversial

Finding Customers Fast and the 80/20 Rule of Sales

'Rack the Shotgun': Using the 80/20 Rule to Identify Your Best Customers

The 80/20 Rule and How to Supercharge Your Sales and Marketing

Jason Fell

VP, Native Content

Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

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