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Walking the Employee Benefits Tightrope

In tough times, company perks tend to take the hit first. But how do you axe them while keeping employees happy?

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This story appears in the January 2009 issue of Entrepreneur. Subscribe »

Like most companies, RedPeg Marketing offers perks to its employees. The Alexandria, Virginia, experiential marketing firm hands out trophies for good performance and provides breakfast at staff meetings. Employees can compete in an annual Connect Four tournament as well as participate in lunchtime training sessions. Open the company fridge, and you'll find cold beer.

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