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What Are Your Site Visitors Looking At?

Knowing what site visitors see can help you attract their attention.

This story appears in the November 2006 issue of Entrepreneur. Subscribe »

Just how much of your e-newsletter do your subscribers really read? Where's the best spot to put ads on your blog? How can your landing page invite more sales? By knowing what your prospects are not seeing, you can configure your online marketing campaigns for optimal viewing.

This isn't solely about conversion tracking, where you track an action, like a newsletter sign-up or an online sale. The problem is that you have an unlimited number of variables to test. For example, which exact words on your landing page are costing you customers? Tackling that potential problem seems impossible. Eye tracking to the rescue!

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