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Whatever You Do, Don't Go 'Back to Normal'

All that really means is reversing the innovative transformation you've undergone.

Opinions expressed by Entrepreneur contributors are their own.

If you're like most entrepreneurs, you experienced a moment of clarity when the pandemic became reality. Suddenly, the weight of what was happening hit you. You had to acknowledge, "Well, things are going to be different." With little to no information about how the crisis would impact your industry, customers and business overall, you were forced to pivot or adapt your regular operations.

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No business was left untouched by the pandemic. It pushed our world off the edge of stability and routine and into a new era of innovation. Already, traditional industries such as travel, legal and finance have made leaps and bounds in their technology adoption and workplace flexibility — all out of necessity.

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