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Establishing a robust online presence is key to running a successful business in 2023. Roughly 76% of consumers search online for information about a company before visiting a physical location. Having a nonexistent or weak online presence is an easy way to risk losing more than three-quarters of consumers.
Improving the overall strength of your online presence will likely require a multifaceted approach, and you might not see the results for some time. However, the process is essential for establishing an online presence that will encourage more customers to buy from your business.
The first step, of course, is to create a website for your business. After you have your website built, you’ll need to dive into the world of keyword research.
What is keyword research?
Keyword research aims to identify the terms and phrases that potential customers are searching for in the highest quantities. Knowing which keywords are the most competitive will allow you to create a content marketing plan to increase your organic search engine rankings. The content associated with your website appears higher on the search engine pages, which should increase traffic to your website.
Keyword research is essential to running a successful SEO (search engine optimization) marketing strategy.
SEO is the process where you aim to improve the quality and quantity of organic traffic to your website from a search engine. The traffic is derived explicitly from free, natural, organic search results, compared to paid advertisements. The more organic traffic driven to your site, the more opportunities you’ll have to make a sale.
Which keyword research tools are the best?
It’s entirely possible for you to successfully perform your own keyword research and promotion.
However, it’s much easier to simply use pre-existing software that can help you achieve your goals. Here is a list of the four best keyword research tools available in 2023:
Google Keyword Planner
Moz Keyword Explorer
Use keyword research to create a stronger online presence.
Establishing a positive online presence is essential for a business to succeed in a technology-driven world. A company with no online presence is the modern-day equivalent of having a store with no name on the building, no open sign, and boarded-up windows.
Bloggers with great content ideas and social media competence can be just as vital to your digital marketing as Google Ads. Every business must embrace the world of SEO to build up its online presence.
The most efficient way to do that is to perform keyword research using one of the above mentioned tools. Some other good tools include Answerthepublic, a site that provides a trending keyword map, and chrome extensions such as Keyword Surfer.
Keyword research can provide you with the type of data that you’ll need to expand your business further. You’ll be provided with a better understanding of what your target audience is searching for, which can help you create a more effective marketing strategy. Increasing your business’s awareness is a crucial first step toward growing your sales, revenue, and customer base.
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