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Why Did The BBC Send Their Staff to a Course On How to Drink Water?
It may have been a bit over the top, but their reasons made sense.
Could This Watch Company's Legal Battle Change Trademark Law Forever?
Can you create a product that references, parodies, or uses parts from another brand? Many entrepreneurs are trying...and then getting sued. But the law is far from settled. This is the story of one startup that fought back and might just help change the way brands are built.
Data Is the Cornerstone of Growth for D2C Brands in Today's Era of Customer Centricity
Direct-to-consumer e-commerce is growing day by day, raising the bar for competition as buyers have an endless number of options and businesses have a tougher time acquiring and retaining customers. DTC brands should embrace a data-driven approach to help them to grow their businesses.
Every Solution This Founder Created Led Her to a Bigger (More Impactful) Problem to Solve
PopCom founder and CEO Dawn Dickson started out selling shoes to women, and ended up making over the vending machine industry with smart technology.
6 Smart Strategies for Interviewing Job Candidates Remotely
We asked six founders to share their strongest tactics for remote job interviews.
5 Make-or-Break Shifts in Digital Marketing to Be Aware of This Year
Increase customer trust and loyalty with these shifting-landscape strategies.
How Ryan Reynolds' Marketing Agency Keeps Making Viral Hits
Ryan Reynolds' marketing agency, Maximum Effort, regularly delivers viral hits. The trick? Bring people together.