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Lorayne C. Fiorillo
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How to sponsor a company sports team without losing your jersey.
Jane Easter Bahls
How to keep senior family members involved.
Patricia Schiff Estess
What to do when a valuable employee quits.
Breathing new life into an old product.
Use secrecy, scarcity and the cool factor to spark a buzz about your product.
The phrase that's launched a million ads still reels prospects in.
Want to secure your invention with a patent? It's going to cost you.
An alcoholic-turned-window-cleaner gives new meaning to the phrase clean and sober.
Elaine W. Teague
How do back products retailers spell relief? S-A-L-E-S.
Resources for Entrepreneurs.
Cynthia E. Griffin
Mark Your Calendars
More than $40 million in sales...for a mop? In the unconventional, red-hot medium of direct-response TV, entrepreneurial stars are being born at a breathtaking clip. Are you ready for your close-up?