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3 Tips for Green Building

Now's the time for contractors to get their piece of the environmental action.

This story appears in the November 2008 issue of Entrepreneur. Subscribe »

With the value of green residential construction projected to increase from an estimated $7 billion in 2005 to at least $40 billion by 2012, according to McGraw-Hill Construction Analytics, there is no doubt that this is a hot construction market sector.

No one believes that more than Jerry Yudelson, president of Yudelson Associates, a green consulting firm. Yudelson, who also wrote Green Building Services: Strategies for Success, says contractors who want to go green need to educate themselves about the latest trends in the market and get the word out. He suggests these tactics for marketing your green construction business:

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