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Big Lessons from the Big Three

Robert Kiyosaki points to three things we can learn from the auto industry mess.

This story appears in the March 2009 issue of Entrepreneur. Subscribe »

The other day, my wife and I were shopping for a new car. We stopped by the dealership because we wanted to see the new Escalade Hybrid. The lot was filled with new cars. There were at least 10 salespeople ready to help us, but there were only two customers: us. I felt bad for those salespeople and the staff. I wish I could say we purchased a new car, but we didn't.

Many people blame the automakers for the problems that they are facing--and they are to blame, but not completely. As entrepreneurs, we can all learn at least three big lessons from the auto industry mess:

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