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A Wild Ride

The twists and turns of running your own business can throw you for a loop. Try these four tips to get back on track.

This story appears in the October 2003 issue of Entrepreneur. Subscribe »

"If I don't get one new customer today, I'm afailure." "I can't go to the movie; I have to updatemy Web site." "I don't have time to work out; itwon't increase my sales." "If I fail at my ownbusiness, I'm worthless."

Over the course of my career, I've met business owners wholiterally are their businesses. Their identities and self-worth areso enmeshed with their business goals that a small failure can stopthem in their tracks. Their personal and professional lives havecollapsed into a singularly defined area that represents who theyare.

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