Worth a Try
Who knows what's going to work? So put as many ideas as you can to the test.
By Mark Henricks •
Opinions expressed by Entrepreneur contributors are their own.
When Neil Franklin began offering round-the-clock telephonecustomer service in 1998, customers loved it. The offering fit thestrategic direction Franklin had in mind for Dataworkforce,his Dallas-based telecommunications- engineer staffing agency, sohe invested in a phone system to route after-hours calls to his 10employees' home and mobile phones.
Today, Franklin, 38, has nearly 50 employees and continues toexplore ways to improve Dataworkforce's service.Twenty-four-hour phone service has stayed, but other trials havenot. One failure was developing individual Web sites for eachcustomer. "We took it too far and spent $30,000, thenabandoned it," Franklin recalls. A try at globally extendingthe brand by advertising in major world cities was also dropped."It worked pretty well," Franklin says, "until youadded up the cost."
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
