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Worth a Try

Who knows what's going to work? So put as many ideas as you can to the test.

By Mark Henricks

Opinions expressed by Entrepreneur contributors are their own.

When Neil Franklin began offering round-the-clock telephonecustomer service in 1998, customers loved it. The offering fit thestrategic direction Franklin had in mind for Dataworkforce,his Dallas-based telecommunications- engineer staffing agency, sohe invested in a phone system to route after-hours calls to his 10employees' home and mobile phones.

Today, Franklin, 38, has nearly 50 employees and continues toexplore ways to improve Dataworkforce's service.Twenty-four-hour phone service has stayed, but other trials havenot. One failure was developing individual Web sites for eachcustomer. "We took it too far and spent $30,000, thenabandoned it," Franklin recalls. A try at globally extendingthe brand by advertising in major world cities was also dropped."It worked pretty well," Franklin says, "until youadded up the cost."

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